About the studio
Independent
by design.
Founder
Yannis Kamara
Atelier Forme is a new, independent studio built on practical experience rather than theory.
Before founding the studio, Yannis operated a designer fashion business that served more than 650 customers across European markets. That work offered a close, day-to-day understanding of luxury consumers, fashion commerce and the relationships that keep clients returning.
Alongside it came hands-on experience in customer acquisition, entrepreneurship and building for the web — the foundations of the studio's digital practice.
Atelier Forme brings that commercial background together with creative consultancy and digital development, offering private clients and independent brands a single, considered point of contact.
The founder's path
From Personal Shopping to Creative Consultancy.
Atelier Forme was founded upon a background in luxury fashion commerce and personal shopping. Over approximately three years, its founder served more than 650 customers, including clients across European markets.
Through hands-on exposure to designer clothing, luxury accessories, contemporary streetwear and customer-facing fashion services, this experience developed a practical understanding of individual style, consumer expectations and commercial operations.
Atelier Forme represents the next chapter: bringing together fashion expertise, creative thinking and digital development under one independent consultancy.
In store — ready-to-wear
Leather goods — London
Footwear — luxury retail