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Client styled by the studio in a navy windbreaker and pale check denim, leaning against a dark slatted wall

London / United Kingdom — Est. 2026

Fashion.Creative.Commerce.

A London-based studio where luxury styling, brand strategy and digital innovation come together.

Three disciplines

One studio.

Fashion, culture, strategy and technology — practised together, not in isolation.

The Foundations

A history in fashion.
A future in creative direction.

Before Atelier Forme, our foundations were established through hands-on experience in luxury personal shopping, designer fashion and international customer relationships. Today, that experience informs our approach to personal styling, brand consultancy and digital development.

A monogrammed vanity case resting on an orange designer shoebox and carrier bag, arranged on marble steps
A seated client in a grey monogram-sleeve hoodie, distressed black jeans and white sneakers, framed fashion prints on the wall behind
White knit sneakers with an orange luxury carrier bag and shoebox on veined marble steps
A navy monogram jacket and check-pattern denim arranged on a display table inside a designer boutique, bags and trainers on shelves behind

Selected work

Built & launched.

All Work
Manière Sovereign streetwear website displayed on a laptop with a navy hoodie collection.

01 / Fashion / E-commerce Development

Manière Sovereign

An online storefront for a streetwear label, designed to present collections with an editorial feel and a straightforward path from product to checkout.

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Minks by Fifi beauty website displayed on a laptop with a close-up of eyelash extensions.

02 / Beauty / Website Development

Minks by Fifii

A website for a beauty brand, built to introduce the products clearly and give customers a polished first impression on any device.

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Newstime Africa news website displayed on a laptop with editorial stories and publishing sections.

03 / Media / Digital Publishing

Newstime Africa

A digital publishing platform for news coverage, structured so that readers can move easily between stories and sections.

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Lancina Sow creative portfolio on a laptop, showing two green skateboard artworks.

04 / Creative Practice / Website Design

Lartz

A creative portfolio presenting Lancina Sow’s work across fashion, graphics and objects.

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Philosophy

Style with intention.
Build with purpose.